Having a professional looking website is one of the best ways you can boost your companies sales. Customers are reassured when they see you have made an investment in your business in the form of a good looking, user-friendly website. However, this doesn’t mean you have to invest a lot of money, or even a lot of time. Or do you? The answer to this question greatly depends upon what you are trying to accomplish with your website. When it comes to building a website, you really have two main options. You can use a pre-designed template, or you can have a custom design made. Custom Designed Websites If your business is already very successful and you have a brand name to uphold, then undoubtedly the best choice would be a custom designed website. Building a custom website, and having access to freelance programmers will ensure that your site can be updated whenever there are important industry changes. These types of updates cannot be done with a preset template. A custom website will not only give your customers a more visually stimulating experience, but it will also allow them to enjoy unique interactive on-page features. Having a website designed to your needs will also make it easier for you to project the desired image for your business. While customized websites also allow you to continuously make adjustments to your websites design, they also require a greater investment off two synonymous things; time and money. Template-Based Websites If you have a new business that is not yet established then you may want to consider a pre-made template for your website design. Also, if your website is going to serve a basic function, such as providing information on a certain topic, then a template would also be a good option. Of course the advantages of using a template are obvious, you will be saving time, money and effort. However there are a great deal of disadvantages as well. If you would like to customize your site in the future there will be distinct limitations. This makes choosing the right template crucial as you are going to have to get used to looking at it daily. Also, the pre-loaded features of the template will have to suffice, as you do not have the option of adding more interactive functions. Of course, it is possible to make adjustments to a template, however you may need to seek the help of a web designer if you are not experienced in this field. Conclusion Keep in mind that if you are running a business then the most important aspect you should focus on in regards to website design is customer satisfaction. After all, the website is their to please your customers, and to increase your sales. Your main goal when designing a business website is to show the customer you are a professional and reliable business. Sometimes the only way to do this is to invest in a custom design. However, this is not necessarily true for small business owners. The best advice to consider is to use your own discretion, and to experience with multiple solutions at once. This way you will not only learn more, but you may potentially reach more customers as well. | 
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