Most people automatically assume that a .com or .net domain is the best way to get the most traffic and to reach their targeted audience. Of course, this is not necessarily false, as both of these domain extensions add a sense of credibility to your website. However, even though a .com or .net domain extension is generally optimal, there are some situations where using a region-specific domain extension would be more beneficial . Using region-specific domain extensions is especially useful when trying to target a particular demographic. For example, if your target audience is in Canada, then you may want to use a .ca domain. The following are several reasons why one would consider using region-specific domain extensions. Easily Targeting a Specific Audience As mentioned above, using a region specific domain will allow you to target a particular demographic or region. Using region-specific domain extensions will make it easier for you to offer products or services that are specifically targeted towards customers in a particular region. Doing this will increase your sales conversions, as your visitors will be more likely to be interested in your product. Increasing Your Potential Customer’s Trust Many people are more comfortable shopping with merchants that are local or at least within the country. It gives them the assurance that they will receive fast shipping, and personalized service. Of course, many people do not mind shopping globally, but there is a large group of people that are more willing to purchase goods or services from local merchants. Enhancing Search Engine Optimization In some cases a domain with a region-specific extension will receive a higher search engine ranking. One such case would be if someone from China is performing a search for: “web hosting company in china,” a site named webhostingcompanies.cn will often rank higher than a website with a .com extension. There are also directories that people use to find certain products or services in their area. Your site will appear in these directories if you have a domain extension that is specific to that region. Maximizing Your Marketing If you want to maximize the potential and outreach of your business, then you may want to consider registering a .com extension and a region specific domain. Doing this will make your business viewable to international and national users. Domain names are relatively inexpensive, yet they are an excellent opportunity to diversify your income stream. Making the right decision in regards to your domain name and extension is crucial, as it will represent your brand and your company online. | 
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